Communications Experience - THE GASBY GROUP

Professional Communications Experience

National Urban League, New York, NY

Senior Vice President, Communications

Responsible for all external and internal promotional and image-related activities of the organization including positioning strategies, press relations, editorial development, and specialized media projects. Managed professional and support staff as well as ad-hoc public relation agencies and a $10 million budget. Revived Opportunity Magazine into a 120-page, four-color publication after a 46-year hiatus.

The Washington Opera, Washington, DC

Executive Vice President

Managed the public relations and marketing department staff. Responsible for all image-related material including season brochures, the Washington Opera magazine, and media relations. Expanded media relations to include multi-ethnic outreach.

Greenpeace USA, Washington, DC

Director, National Communications Division

Oversaw national news desk, video and photo production/distribution, college lecture program, public information and publications production. Managed staff of 20 and $1.6 million budget.

Fox Television, WNYW-Channel 5, New York, NY

Financial Reporter

“The McCreary Report,” a one-hour news magazine. Hosted and produced weekly “Money Matters” segment.

General Assignment Reporter, “10 O’clock News”

Black Entertainment Television (BET), Washington, DC

New York Correspondent

“This Week In Black Entertainment,” aired in 1,000 U.S. cable markets, the Caribbean and Canada.

WNET/Thirteen, New York, NY

Director of Program Marketing, Marketing & Corporate Communications Department

Initiated new product development and test marketing of ancillary products via telemarketing and on-air techniques. Managed public relations, cost analysis, vendor relations and test market project subcontractors. Raised revenue for PBS television programs using knowledge of external corporate market and internal programming budget. Maintained direct contact with senior level managers of Fortune 500 and mid-sized corporations and foundations.